Apia, Samoa

Evergreen city guide with quick facts, travel, business, and culture.

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Overview

Apia is the capital of Samoa, set on a harbour on the north coast of Upolu — a laid-back Pacific town of waterfront markets, churches and colonial-era buildings, the home of Robert Louis Stevenson at Vailima, and the gateway to Upolu's ocean trenches, waterfalls and beaches and the deeply rooted culture of fa'a Samoa.

Apia Town & Markets

The harbourfront Beach Road, the cathedral and clock tower, and the lively Maketi Fou and flea markets.

Stevenson's Vailima

The Robert Louis Stevenson Museum above town and the forest walk up Mount Vaea to the writer's tomb.

Upolu's Natural Wonders

The To Sua Ocean Trench, the beaches and beach fale of Lalomanu, waterfalls and the Piula Cave Pool.

Samoan Culture

Fa'a Samoa village life, Sunday church singing, the ava ceremony, and fiafia nights with fire-knife dance and an umu feast.
Travel Overview

Apia is the capital and only city of Samoa, spread around a wide harbour on the north coast of Upolu, the more developed of the country's two main islands. It is a relaxed, green, low-rise Pacific town rather than a bustling metropolis, and it makes the natural base for exploring Upolu and experiencing fa'a Samoa, the Samoan way of life that remains one of the strongest living Polynesian cultures. Along the harbourfront, the Beach Road strings together the lively Maketi Fou and flea markets, the white Immaculate Conception Cathedral, government buildings, the old clock tower and a handful of colonial-era trading buildings, with fishing boats and the reef beyond. Apia's most famous attraction is just above town at Vailima: the gracious home where the Scottish writer Robert Louis Stevenson spent his last years (the Samoans called him Tusitala, 'teller of tales'), now a museum, with his tomb reached by a forest trail up Mount Vaea behind it. But for most visitors Apia is the springboard to the rest of Upolu, an island of extraordinary natural beauty: the photogenic To Sua Ocean Trench, a deep swimming hole reached by a ladder into a garden-fringed pool; the long white sands of Lalomanu and the south-coast beaches with their open-sided beach fale accommodation; waterfalls such as Papapapaitai and Sopoaga; the Piula Cave Pool; and the Papase'ea Sliding Rocks. The larger, wilder island of Savai'i, with its lava fields, blowholes and rainforest, lies a ferry ride away. Samoan culture is everywhere — in the villages, the Sunday church singing, the ava (kava) ceremony, and the fiafia nights of song, dance and fire-knife performance with an umu earth-oven feast. The climate is tropical, warm and humid year-round, with a drier, more comfortable season from May to October and a wetter, warmer season from November to April. Note that Samoa lies just west of the International Date Line, so it is among the first places on earth to see each new day.

Discover Apia

Apia is best explored on foot along its harbourfront, the Beach Road, which curves around the bay and concentrates most of the town's sights and life. The centrepiece is the gleaming white Immaculate Conception Cathedral, rebuilt and a landmark over the waterfront, while nearby stand the old clock tower (a war memorial), government and former colonial trading buildings, and the modern government complex. The markets are the town's social hub: the bustling Maketi Fou (the main produce market) and the Apia Flea Market are the places to browse for fresh fruit, taro and fish, Samoan crafts, siapo (bark cloth), and a cheap, hearty local meal. The fish market by the harbour is liveliest early in the morning. Beyond shopping and people-watching, Apia has the Museum of Samoa, churches whose Sunday singing is unforgettable, and a relaxed scene of waterfront cafés, bars and restaurants. It is not a town of must-see monuments so much as a pleasant, easygoing place to feel the rhythm of Samoan life and to base yourself for the island.

Frequently asked questions

In town, stroll the harbourfront Beach Road, see the Immaculate Conception Cathedral and the markets, and visit the Robert Louis Stevenson Museum at Vailima with the walk up Mount Vaea to his tomb. The real highlights, though, are around Upolu: the stunning To Sua Ocean Trench swimming hole, the beaches of Lalomanu with their beach fale, waterfalls like Papapapaitai and Sopoaga, and the Piula Cave Pool — all within a day's drive, with the wilder island of Savai'i a ferry ride away.

Robert Louis Stevenson, the Scottish author of 'Treasure Island' and 'Kidnapped', settled in Samoa in 1890 and spent the last four years of his life at Vailima, above Apia, where he was deeply respected by Samoans, who called him Tusitala, the 'teller of tales'. His restored home is now a museum, and a forest trail climbs Mount Vaea to his hilltop tomb, inscribed with his 'Requiem'. It is Apia's best-known cultural site, combining literary history with Samoan culture and rainforest.

The drier, cooler and more comfortable season runs from May to October and is generally the best time to visit, with lower humidity and less rain. The wet season from November to April is hotter and more humid with heavier downpours and the small risk of cyclones. Samoa is warm and tropical year-round, so light clothing, sun protection and a flexible attitude to occasional rain serve you well whenever you go.

Diplomatic missions in Apia

1 embassy based in this city, grouped by region.